looks like hes for real...
DURACELL® PRISMATICS™ is a new line of batteries with a flat, rectangular shape to power emerging digital cameras and portable digital audio devices, two of the fastest growing device categories.
Duracell consulted with leading device manufacturers to envision the world beyond round cells.
In digital cameras and digital audio devices, consumers believe that, "thin is in." The new, thin cells will enable device manufacturers to design slimmer devices that run on "always ready" power that does not need recharging.
In digital photography, "always ready" power can be the difference between capturing or missing a great photo opportunity.
In digital audio devices, "always ready" power means your MP3 player is ready with music when you're ready for your work-out.
Duracell will continue to advance battery technology, apply its consumer insights and consult with device manufacturers to develop innovative new products that meet consumer needs.
DURACELL® LP1 is the first-ever alkaline prismatic battery designed specifically for power portable digital audio devices, including MP3 players and portable CD and MiniDisc players.
DURACELL® CP1, the first-ever high-power lithium primary prismatic battery designed specifically for digital cameras.
http://www.duracell.com/home.asp
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