While we can't compare these to the Star Wars phenom (past and present) yet, we can easily compare these to Cabbage Patch dolls and Beanie Babies. IMO, this hobby is bigger then all of them. It's a technology we're grasping rather then an actual popularity craze. These make the individual happy, where the others became more of a status symbol. Example: You make one Cabbage Patch doll or Beanie and you have nothing. Where's the craze if they didn't advertise and mass-produce them? Now, if you made only one micro rc, someone just might kill you for it.
It seems a million companies are out there making these. Realistically, there are probably only 5. While Tomy hasn't sold more cars then Beanie Babies, all of the companies combined have probably doubled the Beanie sales. ZipZaps, Bensu's, MotorWorks, Bits/Sizers, Shen's, Panthers, etc... 3 of the most popular brands actually sold out before Christmas. Some Walgreens couldn't even keep the cruddy clones stocked. I've NEVER in my life seen a toy so widely sold. Seeing a store without these on the shelf was mind boggling. I almost expected Victoria's Secret to sell just the naked chassis'. I'm almost 30 years old and have never felt like this toward any toy. I actually remember, when I was younger, wishing that one of my matchboxes were remote controllable. I can only imagine how desperate I would have been, had these hit the market when I got my first short and curly. Ugh....to think of all the yard work I'd have to do to pay for my addiction. I stress this in hopes for others to realize that these have become an illness for some. Some of us just can't get enough of them. We can't put them down or pass one up. No matter how crappy it may look or be. If it's new, there are hundreds of us out there that are going to pick them off the shelves. Our numbers are only gong to grow. My advice to all of you, for the sake of my sons education, do not leave your micro packages left unopened.